Revealing the Role of a Chief Marketing Officer in a Disruptive Innovation Business - Mark Donnigan virtual cmo for startups

In the ever-changing landscape of start-up business, having a Chief Advertising Officer (CMO) can make all the difference. A proficient CMO brings important experience to the table, from defining the company's identification to driving constant growth. We will consider the importance of a CMO in a startup, including their role, advantages, timing f

read more

B2B Marketing: An Overview for Tech Startups

The power of critical advertising and marketing in tech startups can not be overemphasized. Take, for instance, the incredible trip of Slack, a distinguished workplace interaction unicorn that reshaped its advertising and marketing narrative to burglarize the business software program market.During its very early days, Slack faced substantial chall

read more

The Sales Funnel No Longer Exists

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, as well as other facts concerning contemporary B2B advertising. We talk about how the acquiring trip is now completely fragmented and also the manner in which community structure can assist marketers retake control of the explorat

read more